Being popular is the name of the game on Twitter. Users pay attention to popular accounts, and they’re more likely to follow them too. You show that you’re popular with followers, likes, and retweets. The quality of a Twitter account is determined not by how many followers it has, but rather the amount of interaction that it gets on each and every tweet. You can have a million followers, but if none of them are interacting with what you post, then you still look unpopular. It’s not a good look!